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Ice cream chic is a now thing and well before gelato season. Fashion’s affinity for the pastel pile-up from the cones to the runway took the form of head-to-toe violet at Victoria Beckham, lemon sorbet at Hermés and pistachio hues at Sies Marjan.

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At Helmut Lang, Shayne Oliver took blushing pink and morphed it into its adversary: fetishwear, while Raf Simons at Calvin Klein took baby blue babydolls and turned them into a Rosemary’s Baby sinister version. This playfulness aesthetic came about at a year that yearns for aggressive celebration. Winter’s metallics, feathers, glitter, rainbows and all round sparkle surrounding a Buz Luhrmann movie set, is the perfect testament to the celebratory moto.
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Feel good fashion also was translated into pencil skirts and sheer layers that we can wiggle and shimmy in. Our staples like our trench coats, faux fur coats slip dresses and boots are receiving the joyful reincarnation of their own. Embellishments, diamonds, broaches, and lavish bandanas that would make any fashion girl sigh.
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Stockholm Fashion Editor and street style extraordinaire Jeanette Madsen is an ice cream hue aficionado. She has the engaging ability to effortlessly combine pastel shades and evading the baby connotations at the same time.

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